Introducing Real Estate Talks by Lala and Gaby, a vibrant podcast born from a collaborative effort to infuse honesty, entertainment, and valuable insights into the real estate realm.
As we embarked on developing this brand, our goal was clear: to capture the essence of Gaby Proctor and Lala Elizondo's conversational style—simple, anecdotal, yet rich with information.
Through extensive brainstorming and iterative design processes, we crafted a visual identity that mirrors the podcast's ethos. Each element, from the friendly color palette to the friendly, handwritten logo design, was carefully selected to convey the podcast's tone—friendly and approachable, yet serious and knowledgeable.
The result is a brand that not only reflects the personalities of its hosts but also invites listeners to join a conversation that is both enriching and enjoyable.
